Organisations often find it culturally difficult to change direction. People do what they are measured and rewarded on, so to admit that the great idea you’ve got is wrong, without a framework to support that thinking will be difficult, if not impossible. By spending a little time envisioning and testing your insights with customers, you can change your mind early, cheaply, and often.
TESTING EACH FAILED HYPOTHESIS LEADS TO A NEW PIVOT, WHERE WE CHANGE JUST ONE ELEMENT OF THE BUSINESS PLAN BUT DON’T ABANDON EVERYTHING WE’VE LEARNED.
It’s easy to get attached to your initial idea and continue to invest beyond when you should. Yet if you can get your ideas into the hands of customers early and often, the realisation that you’re ...