What is it?
Elevator pitch is a technique for distilling the product value proposition into a discrete, easy-to-remember, compelling, and repeatable phrase. It’s like a mission statement, but it has a specific formula and is created in the context of being on a brief elevator ride with your boss, investor, or company VIP.
Why do it?
Do it to clearly and concisely to articulate the unique value proposition that you intend to deliver with your new product.
When to do it?
Create your elevator pitch at the beginning of a new product development process and revisit it throughout development to help you stay on the right track. Re-evaluate ...