What is it?

Analytics are data sets and tools that measure customer, business, and web performance.

Why do it?

We want to learn from historical data about what has worked well and hasn’t worked so well so we can make informed decisions about the future.

When to do it?

Do this at the start of a project and as an ongoing activity to see how the patterns change over time.

How to do it?

• Find out which data tools or data sets your organisation currently uses. There might be lots of them buried in less-than-obvious places.

• Once you’ve identified who holds the data, see if you can get access to the tool itself, then you can decide what’s ...

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