Agile: Marketing's New MethodPigs, Chickens, and Other Dr. Seuss Rascals
Today's marketing environment can look intimidating, and even scary to a marketing professional. One of the reasons you may be holding this book in your hand or perhaps your choice of e-book reader is the hope that this book will assist you in navigating, overcoming, and meeting the often daunting challenges that you as a contemporary marketing professional are facing minute by minute. Well, the simple answer is that I truly believe you've come to the right place. If you are still reading, then it is my hope that at a minimum you are intrigued by what is coming next, cynically ...
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