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AGILE MARKETING by Michelle Accardi-Petersen

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References

There are so many thought leaders, books, articles, blogs, and tweets that I have read and followed that have contributed to the writing of this book. I would like to reference just a few of the influences that have validated the ideas I have put into practice.

  • Ambler, Scott W. “Agile Project Initiation Survey.” 2009.
  • Gartner, Inc. Gartner Magic Quadrant Research Methodology. http://www.gartner.com/technology/research/methodologies/research_mq.jsp.2011.
  • Gladwell, Malcolm. Blink: The Power of Thinking Without Thinking. New York: Little, Brown, 2005.
  • Harvard Business Publishing, Harvard Business Review. http://hbr.org/.
  • Michelli, Joseph A. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience ...

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