CHAPTER 4

Describe

Let me tell you what I want …

We are searching for some kind of harmony between two intangibles: a form which we have not yet designed and a context which we cannot describe.

—Christopher Alexander, American Architect

In the last few chapters, we have discussed how we go from mining ideas to systemically testing them until we have found a repeatable and scalable business model. Once we have the idea tested at a high level for its merit and feasibility and we understand the nine building blocks (Chapter 3) of its business model, we can begin to flesh out more details. Now that we’ve gone from the idea to prototype to MVP, the next logical step in this journey is to create the actual product, which needs to be developed over ...

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