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Agile Project Management with Scrum by Ken Schwaber

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Overzealous at Contoso.com

Contoso is a software vendor that provides administrative, clinical, and radiology software to healthcare providers. In the late 1990s, a number of dot-com companies were funded to initiate Web-based alternatives to Contoso’s products. These new competitors intended to encroach on Contoso by initially offering patient-to-physician portals. These portals would facilitate patient and physician healthcare interactions, including prescription services, healthcare queries, appointments, and online medical advisories. Contoso viewed the portals as Trojan horses through which these competitors would later start offering administrative and billing services as Application Service Providers to Contoso’s customers.

To counter this ...

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