We’ve looked at four examples of a key customer stepping forward to direct the development of software or a product. Through the use of Scrum, each has taken over the role of Product Owner—some knowingly and others unknowingly. In each case, they have learned to collaborate with the Team, Sprint by Sprint, to control the direction and impact of the development effort.

In each case, the ScrumMaster has brought the Product Owner and the Team together. The collaboration has been either explicit or clandestine, but in each case, it was successful. A key element in each example is that the Team and the Product Owner learned to understand each other. Although this might seem easy, the Team and the Product Owner were in fact speaking different ...

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