Chapter 11. Role of the Product Owner

What’s in a name? That which we call a rose, by any other name would smell as sweet.

—Shakespeare, Romeo and Juliet, Act 2, scene 2

Is This a New Role?

In Chapter 1, we described the evolution of agile methods over the past decade or so, noting that when it comes to market share at least, the market is currently dominated by Scrum, followed by a Scrum/XP hybrid, then XP, then custom methods, then agile unified process, and so on. We are also seeing a growing influence of lean-agile hybrids and lean-kanban (and Scrum+Kanban) implementations. So, while the market is maturing, agile methods continue to flourish. That has both positives (advancing practices, new methods, increasing scale) and negatives (differing ...

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