Chapter 7
How to develop strategic intent and operational flexibility
‘Design is a funny word. Some people think that design means how it looks. But, of course, if you dig deeper, it’s really how it works.’
Steve Jobs
In this chapter we do the following:
- Explore the practicalities of defining UP.
- Outline key considerations when designing your organisation’s Horizon.
- Understand the role of ‘Beyond the Horizon’ in design.
- Introduce dynamism by design and its contribution to your RAC rating.
Design sits at the very centre of RADAR – both literally (bridging analysis and action) and figuratively. The design principles we saw in the previous chapter – needs-focused, multi-disciplinary, principle-driven, iterative, actionable – find their expression ...
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