Agile Strategy

Introduction

Getting past the buzzwords to become agile

‘Change is inevitable, except from vending machines.’

Steven Wright

In this introduction we do the following:

• Define business agility and the levers for shaping it.
• Define the four objectives of strategy.
• Introduce RADAR, how it differs from traditional strategy development and its key benefits.
• Introduce the structure of this book.

Let me start with a confession. Despite writing an entire book on the topic, I do not like the term ‘agile’. Alongside others such as innovation, customer-centric and value-add, it is a word that has been exhausted by casual overuse. Consequently, many have consigned it to the box labelled ‘fad’. Yet, as with those other terms, its practical, central tenet ...