Introduction

In some books, the first line is memorable (“It was the best of times, it was the worst of times…”). In others, it’s pithy (“Howard Roark laughed.”). The first line of this book sums up its underlying philosophy and provides its raison d’être: “People are our most valuable asset.”

The line is spoken by Will Perez, the CEO of the fictional company Capital View, which is the setting for this book. Like so many CEOs, Perez spouts this cliché without giving it much thought. But although executives at almost all organizations profess that people are their most valuable asset, do all of these organizations actually behave as if it were true? In many cases the answer is no. That paradox is what this book is dedicated to addressing and, ...

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