© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2024
H. BorovickAI and the Lawhttps://doi.org/10.1007/979-8-8688-0400-7_3

3. AI for Marketing and Sales

Harry Borovick1  
(1)
LONDON, UK
 

The early functions of AI were limited in scope and rudimentary in capability. This rapidly changed. As computing power increased and data became more available, the potential for AI to accelerate and transform tangible aspects of real business functions, such as sales and marketing, became more practical. In the 21st century, the advent of big data and advancements in deep learning paved the way for sophisticated AI systems which are now at a level of accessibility that they are either cheap or free. By contrast, regulatory frameworks ...

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