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AI for Behavioural Science
book

AI for Behavioural Science

by Stuart Mills
December 2022
Intermediate to advanced content levelIntermediate to advanced
130 pages
4h 18m
English
CRC Press
Content preview from AI for Behavioural Science

4 AI Knows Best

DOI: 10.1201/9781003203315-5

Introduction

Throughout this book– the exception perhaps being towards the end of Chapter 3 – a key character in the story of AI and behavioural science has taken a backseat. That character is the decision-maker. Previous chapters have focused on the machine, on relevant definitions, and on the choice architect, but the decision-maker has been treated as a passive actor or some variable in a computational model. To an extent, this is not surprising. For instance, a key advantage of using AI in behavioural science, as discussed in Chapter 3, is a machine’s ability to process more data faster than a human choice architect could. This application has little to do with the decision-maker whose choices ...

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Publisher Resources

ISBN: 9781000831283