INDEX

A

  • Absolute value function, 48, 196
  • Accenture, 209
  • Acura, 175
  • Adjacency expansion, 129
  • Advertising costs:
    • rationalizing of, 2425
    • and time compression, 178181
  • Advocacy, consumer, 142143
  • Agreeableness (personality trait), 167168
  • Ahrendts, Angela, on consumer data, 26
  • AI, see Artificial Intelligence
  • “AI-complete” problem, 61
  • Algebra, 78
  • Algorithms, xxiii
    • forecasting/prediction, 5461
    • for future creative/research agencies, 203204, 221223
    • genetic, 8792
    • for identifying product contexts, 125126
    • NLP, 6170
    • for promotions, 139140
    • tasks executed by, 35
  • Algorithmic Pricing, 131
  • Alpha-beta search (game AI), 42
  • AlphaGo, 39
  • AlphaZero, 2, 3940, 49
  • Altman, Sam, on AI, xxv
  • Amazon, 22, 111, 196, 211, 219220
  • Ambiguity score, 186
  • Anomalies, detecting, 116117
  • Apple, 220
  • Ariely, Dan, on Big Data, 181
  • Armstrong, Stuart, on difficulty of programming, 153
  • Artificial Intelligence (AI):
    • defined, xxii
    • latest capabilities of, xxv
    • partnerships with, 195196
  • Artificial selection, 88
  • Association, 103
  • ATM fees, 136
  • Attitude, 21
  • Auto-completion, 62, 65
  • Automatic rule inference, 10
  • Automatic translation, 69
  • Average values, 19
  • Awareness, consumer, 141

B

  • B2B (business-to-business), 189190
  • Backus, John, 93
  • Backward chaining, 10
  • Bait and switch price, 137
  • Barksdale, Jim, 141
  • Barron’s, 110
  • Baseball, 8283
  • BASIC, 94
  • Bayesian algorithms, 104
  • Bayesian classifiers, 5354
  • Bayes’ theorem, 53
  • BCG, 194
  • Behavioral data, 155
  • Bell Labs, 93, 95
  • Berriman, Richard, 185
  • Best Buy, 174
  • Big 5 personality ...

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