AI for Marketing and Product Innovation

10 Applications for Promotions and Offers

Artificial Intelligence, deep learning, machine learning – whatever you’re doing if you don’t understand it – learn it. Because otherwise you’re going to be a dinosaur within 3 years.

– Mark Suster, “Mark Cuban on Why You Need to Study Artificial Intelligence or You’ll be a Dinosaur in 3 Years,” https://bothsidesofthetable.com/, February 7, 2017

Imagine a new world of Promotions:

• Algorithms determine the best context to serve a promotion.
• Algorithms determine the best articulation of a promotion – semiotics and imagery based on the individual consumer.
• Algorithms determine the best context to offer the upgrade, upsell, and convert a customer.
• Algorithms specify the language and neurological codes best intended to convince a consumer.
• Algorithms modify the promotion, pricing, and discounting based on the individual consumer’s brand loyalty.
• Switching algorithms determine the best pricing and language to switch a consumer from Brand A to Brand B.
• Algorithms configure in real time the parameters of a promotional offer based on consumer and predicted volume.
• Algorithms dynamically optimize price based on conversion.

Promotions and discounts are one of the most powerful tools to modulate demand. In conjunction with price, they create a compelling call to action.

Machine Learning and Artificial Intelligence can be fully leveraged to explore the power of promotions when adequate data, levers of creative control, and ability to customize ...