13 Applications for Creative Storytelling and Advertising
Despite how it’s portrayed in books and movies, artificial intelligence is not a synthetic brain floating in a case of blue liquid somewhere. It is an algorithm – a mathematical equation that tells a computer what functions to perform . . . In the world of AI, the Holy Grail is to discover the single algorithm that will allow machines to understand the world – the digital equivalent of the Standard Model that lets physicists explain the operations of the universe.
– Jeff Goodell, “Inside the Artificial Intelligence Revolution: A Special Report, Pt. 1,” Rolling Stone, February 28, 2016
Imagine creative storytelling that has its core:
- Metaphor extraction – semantic frames drive
- Algorithmic extraction of semiotics and imagery
- Algorithmic extraction of creative facets such as locations, occasions, life pressures, cultural tensions, etc.
- Algorithmic map of brand identity, metaphors, and extracted creative facets into creative story lines
- Algorithmic map into creative templates for online delivery
- Copy testing morphs into algorithmic context scoring
- Algorithmic extraction of musical elements to match sentiment
- Algorithmic extraction of musical contexts to match copy context
- Imagery map to online digital expressions without sound
- Real-time PCA and factor analysis to determine principal influencers of template online advertising.
It can be argued that marketing is not so much about the product (or service) that is produced, ...
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