AI for Marketing and Product Innovation

15 Next-Generation Creative and Research Agency Models

The coming of computers with true humanlike reasoning remains decades in the future, but when the moment of “artificial general intelligence” arrives, the pause will be brief. Once artificial minds achieve the equivalence of the average human IQ of 100, the next step will be machines with an IQ of 500, and then 5,000. We don’t have the vaguest idea what an IQ of 5,000 would mean. And in time, we will build such machines – which will be unlikely to see much difference between humans and houseplants.

– David Gelernter (attributed), “Artificial Intelligence Isn’t the Scary Future. It’s the Amazing Present,” Chicago Tribune, January 1, 2017

Imagine an agency where:

• Algorithms extract metaphors that are relevant to any given topic or category – what is “Natural” a metaphor for, and what is “Ice Cream” a metaphor for.
• Algorithms extract and classify the metaphors into things that are emergent metaphors where the social zeitgeist is just beginning to coalesce.
• Algorithms identify and extract semiotics, words, concepts, and imagery that automatically bring the metaphor to life.
• Algorithms extract sentences from a wide body of literature that contain the category, brand, product, and the identified semiotics – thus forming the basis of word-based descriptions and product definitions.
• Algorithms automatically measure the distance of the descriptions from the brand personality, and-fine tune them to be closer.
• Algorithms automatically ...