AI for Marketing and Product Innovation

Introduction

There is such a volume of information, speculation, hype, fear-mongering, and futuristic fantasies surrounding Artificial Intelligence. A simple description penned in 1968 by Stanley Kubrick and Arthur C. Clarke in 2001: A Space Odyssey, with added comic relief from state-of-the-art systems, seems like a good place to start.

• Dave Bowman: Hello, HAL. Do you read me, HAL?
• Alexa: I cannot read you, would you like to buy a book?
• Siri: Hello, HALLO – greetings.
• HAL: Affirmative, Dave. I read you.
• Dave Bowman: Open the pod bay doors, HAL.
• Alexa: Coffee pods are on sale, $19.99/lb, shall I order one?
• Siri: iPods once open will lose warranty.
• HAL: I’m sorry, Dave. I’m afraid I can’t do that.
• Dave Bowman: What’s the problem?
• Alexa: There is no problem.
• Siri: I am sorry, I don’t understand that. Please try again.
• HAL: I think you know what the problem is just as well as I do.
• Dave Bowman: What are you talking about, HAL?
• Alexa: What would you like to talk about?
• Siri: Sorry for being obtuse.
• HAL: This mission is too important for me to allow you to jeopardize it.
• Dave Bowman: I don’t know what you’re talking about, HAL.
• Alexa: I am sorry you don’t know what you are talking about.
• Siri: Don’t worry about it.
• HAL: I know that you and Frank were planning to disconnect me, and I’m afraid that’s something I cannot allow to happen.
• Dave Bowman: Where the hell’d you get that idea, HAL?
• Alexa: Hell hot sauce available to order. Shall I place the order?
• Siri: I am afraid I ...