Chapter 17
Creating a Learning Culture
If a company has not organized its personnel in a way that allows fast learning and the conditions of ‘flocking’ (learning in groups), or if it doesn't do, intensively, things like career development, it will be hurt. If it hasn't got the right underlying contract with its people that means, ‘I'm interested in your potential, rather than in your immediate output over the next three months’, then I think the bell is tolling.
(de Geus, 1997)
Senior managers are now faced with a period of ongoing change and uncertainty given the rate of technological change and global market pressures. The impact of the Information Revolution is now being felt and working patterns are likely to be irrevocably changed. In ...
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