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Alignment: Using the Balanced Scorecard to Create Corporate Synergies by David P. Norton, Robert Kaplan

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ACKNOWLEDGMENTS

This book builds upon an extensive literature on corporate-level strategy, which we summarize in Chapter 2. We are indebted to the pioneering work of the strategy scholars who educated us about the power of corporate-level strategy: Alfred Chandler, Michael Porter, Cynthia Montgomery, David Collis, Joseph Bower, Michael Goold, Andrew Campbell, Marcus Alexander, Gary Hamel, C. K. Prahalad, and Constantinos Markides. We hope that we have represented their contributions faithfully and have added to them by explicating how to design a measurement and management system that communicates and manages the capture of enterprise-derived value.

We have also benefited greatly from the experiences of the more than thirty enterprises we cite ...

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