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Alive at Work
book

Alive at Work

by Daniel M. Cable
February 2019
Beginner to intermediate content levelBeginner to intermediate
224 pages
3h 58m
English
Harvard Business Review Press
Content preview from Alive at Work

CHAPTER 1

THE WAY THINGS OUGHT TO BE

Bonnie Nardi wasn’t a gamer, and she couldn’t understand how her son and students could spend hours of their lives sitting in front of screens. But after one of her anthropology students did a presentation on World of Warcraft, her interest was piqued. As someone who studied social life on the internet, she thought she could learn something from it. So she decided to give the massively popular role-playing game a try … you know, for research.

It didn’t take long for Nardi to get what all the buzz was about. “Once I got over my initial disorientation in the game,” she writes in My Life as Night Elf Priest, “I developed a strong sensation that I had woken up inside an animated fairy tale.”1 She was hooked. ...

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Publisher Resources

ISBN: 9781633697676