HELPING EMPLOYEES EXPERIENCE THE IMPACT OF THEIR WORK
Alex had every reason to like his job. The tire factory, which was located near his hometown in Russia, was new and modern and equipped with cutting-edge tools and technology.1 The perks were great, too, like free tea and milk, and a great canteen with lots of good eating options. There was even a Finnish sauna.
On top of that, Alex genuinely thought that Nokian Tyres cared about him and his coworkers. The company provided free health services, funded a worker-led hockey team, and had sold Alex and his wife a company-built apartment for lower than market price.
But, at some point, Alex began to get tired of making tires. Not that there is anything wrong with making tires, of course—the ...