6. Tracking Twitter

Regardless of whether you are the Twitter user that is doing this for fun or for the promise of profit, users everywhere like to have an idea of how they measure up. This is nothing new, really, as many of us grew up with Billboard charts and Neilsen ratings tracking what we were listening to on the radio and what we were watching on the television. At the movies, careers are made with the box office receipts. Authors strive to break into The New York Times Bestseller Lists. It’s all about numbers, ratings, and the interested parties keeping tabs on you.

Social Media, in the same vein, also has its ways and means of keeping score, beyond that simple set of counters on your home page. Tools are accessible that keep score on ...

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