Involve Your Sales Staff: Keeping Them Engaged
For a time, the sales staff and its management got along well enough. No one really suspected the tension that was building. Jed would attend the semi-annual sales meetings and all appeared well. Jed was never too wild about being part of these contrived celebrations. He felt surrounded by a lot of glad handing, too much noise, pep-rally remembrances, more noise, superficiality, and even more noise. But it was something the sales staff appeared to enjoy. They seemed energized by the event and appreciative of the reinforcement they received from their sales managers. It was part of the CEO’s job to be there and emphasize how important this cadre of sales professionals was to the company, talk about ...

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