Chapter 8. MARKETING

"If you do build a great experience, customers tell each other about that. Word of mouth is very powerful."

Jeff Bezos, 1964–

Founder of online retailer and of human spaceflight venture Blue Origin.

71: Evangelize your services

If you're unable to get excited about your services, how can you expect your customers to become excited about them and spread the word on your behalf?

Use your own products and services every day. Eat, live and breathe your business – be the most devoted user of your products.

Be your most critical customer in order to test the product and the customer services you offer. Step away from the business and look back as a customer rather than an owner.

Then you can be a real evangelist for what you ...

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