Chapter 1

How to Be a Passion Hit

Passion Hits are people who are able to make a living doing what they love.

You want to do what you love, or you wouldn’t be reading this book. You want to find a way to spend every day working on that single thing that fills you with glee thinking about it.

Those who decide to make their passion their work and keep pushing forward no matter what are Passion Hits, a play on the word passionate.

My official definition for my made-up word:

Passion Hit—(noun) A person who has discovered his or her true passion in life and found a way to make it his or her livelihood.

Most entrepreneurs are also Passion Hits. If you dedicate that many hours of a day to your business, you’ve got to be at least a little bit passionate about it. Sure, some do it only for the money or to solve a problem, but the successful ones are also the passionate ones.

They include people such as Jason McCarthy, who after bravely serving our country as a Green Beret wanted to start an American manufacturing company that could live up to military standards as well as the everyday traveler. He focused his energy on starting the GORUCK brand.

Ellen McGirt always had a love for finding, capturing, and sharing the stories of others. She has interviewed chief executive officers, U.S. presidents, celebrities, and regular people across the country. She is currently a senior writer for Fast Company magazine.

AJ and Melissa Leon wanted to work and travel together. They formed Misfit Inc. ...

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