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Amplifiers: The Power of Motivational Leadership to Inspire and Influence by Matt Church

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Part IV

The who

Amplification is as old as time. I am certain an early human stood on a rock in front of a cave and with a few ‘uggs’ and ‘biffs’ produced sounds to the effect of ‘Let’s go get that woolly mammoth and perhaps our kids won’t starve this winter. Who’s with me?’ Motivational leadership is not only about group communication: it can be used just as effectively in one-on-one communication.

Okay, if you have got this far I need to make a bit of a confession: if you had not picked it up, I’m a bit into the heroic story — always have been. As I’ve aged I have come to realise that all heroes are flawed, and more interesting and complex than the goodies versus baddies game we played as children. But make no mistake, being an amplifier means walking the hero’s journey. It’s my fervent belief that this makes a difference and that the alternative choice is a sad one, a non-choice really. To believe that you can’t make a difference, to live without hope, is to merely survive. I live by the idea that you are a difference maker, a thought leader, an influential player in this thing called the human race — in short you are an amplifier, if you choose that path.

In Zen and the Art of Making a Living — A Practical Guide to Creative Career Design (though the book is not only about career design) Laurence G. Boldt says:

Heroic action cuts the bounds of fear and triumphantly asserts that there is a spirit in us that is noble and mighty. This loving spirit exists within all life, including ...

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