Amplify Your Influence

Introduction

We all have ideas to share with the world. Whether we do that successfully in business and in life depends on getting others not only to listen but also to act on what we say. That's the power of influence, the capacity to have an effect on an outcome and to positively influence change.

Have you ever shared a story, and no one listened? Told a joke, and no one laughed? Or pitched a product, and no one bought it? These are painful, all too common scenarios that can leave us feeling alone and insignificant because of our inability to influence the world around us.

The good news is it doesn't have to be that way. Influence is a science that can be learned. AMPLIFII™, my proven successful approach to influence, is your guide.

Whether it's a manager trying to inspire their team, a parent providing guidance to a child, or a salesperson working to close a deal, the goal is the same—to influence an action or decision. Leadership is about influence, so is marketing, teaching, managing, parenting, policing, and communicating. Basically every profession and worthy act of life requires some level of influence for us to find success.

This book uncovers the hidden drivers that shape our decisions and behaviors. In these pages, you will see how susceptible we are to the influence of others. You will learn how people make purchases and decisions subconsciously as a result of the stories others share and, how sequence—the order of things—matters more than substance.

Most people ...