Amplify Your Influence

13Putting It All Together and More

“With the rewards of influence also come responsibilities.”

—René Rodriguez

In all the years of doing this work, seeing everything click for someone is among my favorite moments. It's true joy to watch someone who has struggled to communicate their message embark on the journey to uncover their own story and discover the discipline to learn the skills to communicate effectively.

When all that comes together, I see someone's life change in an instant. The clarity of focus they find is inspiring. The effortless way they tell their story and transition to powerful and relevant tie-downs is like watching a gymnast nail a perfect 10 landing at the Olympics. People also begin to see themselves differently. They stand taller, speak louder, and take bolder steps.

We began this journey talking about the opposite of influence—when no one laughs at our jokes, buys our products, or follows our visions. When that happens, people feel sad, lonely, and insignificant. To watch someone instead find their significant place in the world and connect it to their purpose and values is unforgettable. It's also a deliberate process that can be replicated over and over.

Having confidence and knowing that you can communicate any message so people will not only listen to but also act on it is energizing. Having the self-awareness to know when people resist and the skills to overcome that resistance to deliver a message opens doors to opportunities. The ability to ...