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Amway Forever: The Amazing Story of a Global Business Phenomenon by Kathryn A. Jones

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Chapter 7

Retooling the Machine

A year after the Federal Trade Commission (FTC) ruled that Amway was not a pyramid scheme, the company marked a major milestone: it jumped from being a multimillion-dollar business to a billion-dollar business. In 1980, sales hit $1.1 billion. Moreover, Amway was attracting some positive publicity for a change. Readers Digest ran a story in its August 1982 issue titled “Amway’s Amazing ‘Dutch Twins,’” referring to Rich and Jay. The company sponsored TV specials starring Bob Hope. The legendary comedian went on to become Amway’s spokesman in a series of radio commercials. Distributors around the world were drawing attention, too. Peter Muller-Meerkatz, a university professor, and his wife, Eva, a business economist, of Germany had emerged as stars in Europe, signing 100 distributors by the end of their second month in business.1

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