O'Reilly logo

Amway Forever: The Amazing Story of a Global Business Phenomenon by Kathryn A. Jones

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Contents

Acknowledgments

Introduction: Selling a Dream

Chapter 1: Capitalism and Controversy

Selling Directly to Buyers

Exporting a Sales Model

A Fuller Picture

Multiple Transformations

Influences on Public Perception

Chapter 2: An Adventurous Partnership

Jay Van Andel

Richard Marvin DeVos

The Pact: Someday, A Business Together

Chapter 3: Taking Flight and Sailing Away

First Attempts

Learning from Failure

Changing Direction

Selling Nutrilite

Chapter 4: Sell Something Everybody Needs

Learning the Ropes

Love and Marriage

The Debate Begins over Structure

Another Change in Direction

The Grand Slam Hit

Chapter 5: Unveiling “The Plan”

Humble Beginnings

The Plan

Opportunity Meeting

On the Road

Soap and Hope

Chapter 6: Toppling the Pyramid

The Method Catches On

Expansion

Pyramid Structures under Scrutiny

The FTC’s Definition of a Pyramid Scheme

The Decision

Moving Forward

Chapter 7: Retooling the Machine

Turning Point in Wisconsin

Avoiding Division and Friction in Canada

Reversing the Damage

New Rules of Conduct

Retooling More than the Business

Chapter 8: Diamonds, Rubies, Emeralds, and Pearls

The Life of a Top Distributor

The Other Side

The Price of Success

Chapter 9: Clash of the Soap Titans

In Direct Competition

If at First P&G Does Not Succeed . . .

Enough Is Enough

Chapter 10: Friends in High Places

Getting Involved

Giving to the GOP

Rich Passes the Baton

Jay Passes the Baton

Amway’s Influence

Chapter 11: West Meets East

Yen and Yang

Countering Critics in Korea

Good Morning, Vietnam ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required