New Rules of Conduct
In 1980, Amway had published a manifesto outlining the conduct for distributors. The Amway Distributors Association handed down 10 rules of conduct. It laid out guidelines for recruiting, for marketing support materials, and to project an image of Amway that wasn’t all about materialism. But distributor excesses had continued. At times, Jay and Rich had to rein in distributors “who wanted to turn what was a business meeting into a religious crusade, and the distributors who insisted on using rallies only to show off their fine clothes and jewelry,” Jay said.21 Small distributors filed complaints and lawsuits against upline distributors, contending they had been pressured into spending hundreds or thousands of dollars to buy books and tapes and attend seminars, only to lose money and fail to grow their businesses. Rich and Jay knew they had to take action and crack down on distributor misconduct or face a mushrooming problem. So at the Diamond Club meeting, Rich again laid out the 10 points and asked the Diamonds to teach them to their groups. They were:
1. “I will unplug from any group, up or down, which is not in my line of sponsorship.” No dealing in someone else’s group or line of sponsorship.
2. “I will only use Amway-produced literature in the presentation of the Plan and will use only the figures Amway gives.”
3. “I will not make my willingness to help a distributor conditioned on their purchasing my Tape of the Week or anything else I see, which is ...