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Amway Forever: The Amazing Story of a Global Business Phenomenon by Kathryn A. Jones

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The Life of a Top Distributor

One of the best-known gatekeepers to the Amway world is Dexter R. Yager, Sr., arguably Amway’s most famous distributor with a worldwide empire. Yager is part of an exclusive club of distributors who have attained the top level, Crown Ambassador. But he and his wife, Birdie, even surpassed Amway’s predictions for its IBO’s achievements, so Amway had to add a new level, the Founders Crown Ambassador pin, and a Founders Achievement Award, or FAA, points. In 1997, the Yagers were the first recipients of the Founders Distinguished Service Award, which recognizes leaders who develop 40 FAA points. Then-president Dick DeVos presented them with a bonus check for $1 million and pins on behalf of the “founding fathers,” Rich DeVos and Jay Van Andel. By 1998, the Yagers hit 50 FAA points and kept going. Two years later, Dexter and Birdie earned an unprecedented 55 FAA points and received a bonus check for $2.5 million, the largest such check ever presented in Amway history. Then, in 2006, Dexter and Birdie hit 60 FAA points. Only six people have met or achieved an equal or higher number of FAA points: Foo Howe Kean and Shu Chen of China, Max Schwarz and Mona May of Germany, and Barry Chi and Holly Chen of Taiwan. All are multimillionaires.

Dexter is both revered and reviled, treated like a king by admirers and referred to as a “kingpin”—one of a handful of business owners to reach the top of the Amway pyramid of distributors—by others.1 Network Marketing Lifestyle ...

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