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Amway Forever: The Amazing Story of a Global Business Phenomenon by Kathryn A. Jones

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Good Morning, Vietnam

It was a different story when Amway entered Vietnam, another country that the United States had occupied during wartime. Now a one-party socialist republic dominated by the Community party, Vietnam, like China, faced the prospect of falling behind the rest of the world economically if it clung to old ways and political ideology and did not pursue economic development and a more open economy. When the former central, government-controlled economy allowed foreign business to move in, Amway made its entry in February 2008.

One morning, thousands of people converged on Phu Tho Stadium in Ho Chi Minh City—formerly called Saigon, the capital of Vietnam—to learn how to become Amway entrepreneurs. They included people such as Nguyen Thi That, a worker at an investment counseling office in Ho Chi Minh City who wanted to earn extra money part time. Phan Thi Thanh, a translator for an American company, flew from Hanoi to attend the rally. “It’s a really good opportunity for me,” she said, adding that she hopes to recruit others in Hanoi to join her distributor organization.17 Amway saw a really good opportunity for itself, too, in Vietnam where the median age is only 27, and women—who represent that vast majority of Amway’s customers—outnumber men. At the meeting in Ho Chi Minh City, the hopeful entrepreneurs learned how to become distributors for Amway’s nutritional supplements, cosmetics, and personal and home care products to be manufactured at a new factory in Vietnam. ...

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