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Amway Forever: The Amazing Story of a Global Business Phenomenon by Kathryn A. Jones

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Regulations on the Horizon?

No doubt MLMs have exploited the human nature of people who want to believe they can get rich without doing a lot of work. The money myth has been ingrained in the American psyche from the California Gold Rush to the Las Vegas Strip to the casinos that now dot American Indian reservations to the state lotteries and television game shows such as Who Wants to Be a Millionaire? The motivators and tool sellers who have sold this easy vision are the real villains in the Amway story. But as one IBO said, “Amway Corporate tolerated and condoned the activities of the tool scammers as it incidentally moved millions in IBO self-consumed products. In short, they are a willing party to the deception as it earns them billions.”10

To be sure, some people get involved with Amway, work hard at it, and are successful. But they are the minority and there is no reliable data on exactly how many others started Amway businesses with high hopes, grew disillusioned, and eventually quit. The Diamond couples smiling from the cover of Amagram, the company’s magazine for IBOs, are not overnight Amway successes. Many have been toiling at their businesses for years. One thing that has not changed and is not likely to soon is Amway’s commitment to remaining a family business. The close-knit company still fosters family ties and nepotism. The Amway Policy Board—the leadership team that guides the company—has been comprised of Rich, Jay, and their eight children—Dick, Doug, and Dan ...

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