An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing

YOUR CONSUMERS ARE CHANGING. ARE YOU KEEPING UP WITH THEM?

Our data management platforms now have over one billion consumer IDs worldwide. We’re using that data to accelerate performance analytics, hiring our own data scientists, reducing media waste by 20% while increasing media reach 10% and pivoting to more relevant and effective one-to-one marketing.

—MARK PRITCHARD, CMO, PROCTER & GAMBLE¹

Ever had one of those dreams where you are in a familiar situation but suddenly everything works differently than it did before? The rules seemingly changed, people’s responses to your questions aren’t how they typically respond, you find yourself in unfamiliar ...