REINVENTING THE WAY YOU THINK ABOUT MARKETING
Pretty much everything that’s been written and theorized about our field over the last 20 years is being questioned, refined, or flat out demystified as we speak.
—GREG CREED, FORMER CEO, YUM! BRANDS
The previous chapter discussed how the sales funnel is a good framework for marketers to understand, but it has its limitations because most people’s journey from prospect to customer is nonlinear. It also discussed how 1:1 marketers use techniques to create more relevant campaigns rather than just blasting out ads to masses of anonymous prospects.
This chapter is going to ask you to reframe how you think ...
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