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An Evaluation of the Benefits and Value of Libraries by Linnéa Sjögren, Viveca Nyström

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7

The persona method

The persona method is a tool for strategic development efforts. It is also a good method to use when you are trying to reach non-users, for example. Personas can also be used in combination with storytelling for scenario planning (see Chapter 2). When the two are used together they make a powerful and creative tool to help with the planning of library activities. However, each method can also be used independently. Personas are used for strategic planning, marketing, designing web services, and more.

It is possible to create personas with a broad scope and high level of complexity, but in order to get you started we have chosen in this chapter to describe proto-personas, which is a simplified way of creating personas. The ...

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