Book description
This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage. This book is a single concise resource that covers both social network and social capital and helps you understand the relationship between them.
Table of contents
- An Executive's Primer on the Strategy of Social Networks
- List of Illustrations
- Introduction
- Chapter 1: Social Network Essentials
- Chapter 2: Social Networks and Individual Performance
- Chapter 3: Creating Useful Social Networks
- Chapter 4: Social Networks and Collaboration
- Chapter 5: Social Networks in Action
- Chapter 6: Ethical Considerations With Social Network Analysis
- Appendix A: Network Terms and Measures
- Appendix B: A Brief Survey of Your Social Network
- Appendix C: Attitudes and Behaviors Conducive to Building Useful Social Networks
- Appendix D: Additional Readings and Cases on Social Networks
- Notes
- References
Product information
- Title: An Executive's Primer on the Strategy of Social Networks
- Author(s):
- Release date: June 2009
- Publisher(s): Business Expert Press
- ISBN: 9781606490303
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