An Executive's Primer on the Strategy of Social Networks

Book Description

This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage.

Product Information

  • Title: An Executive's Primer on the Strategy of Social Networks
  • Author(s):
  • Release date: June 2009
  • Publisher(s): Business Expert Press
  • ISBN: 9781606490303