Social Networks in Action
In this chapter we look at four instances of social networks in action. Specifically, you will see how Procter & Gamble (P&G), McKinsey, Accenture, Cisco Systems, and Classmates.com leverage the logic and structure of social networks to further their strategies and competitive advantage.
Managing Social Networks at P&G: The Connect and Develop Model
Consumer product giant Procter & Gamble (P&G) pioneered the idea of connect and develop, which refers to developing new products and services through a vast social network spanning parts of P&G and many other external organizations. Like many companies, P&G historically relied on internal capabilities and those of a network of trusted suppliers to invent, develop, ...
Get An Executive's Primer on the Strategy of Social Networks now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.