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An Idea A Day by David Thompson

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COMPETITION

INSTANT RECOGNIZABILITY

Jeremy Kourdi

The idea

How to successfully differentiate your product is a much-debated issue in marketing and product development departments. While superior levels of customer service and quality are important, it should be recognized that people can be visually reliant when forming a first impression of a product. Consequently, packaging your product in an appealing and instantly recognizable ...

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