YOU ONLY GET one chance to make a good first impression. That statement may be a cliché, but it is true. In sales terms another maxim is almost more important: first impressions last. However you look at it, selling is easier if first impressions lead people to positive conclusions, and prompt thoughts like: that’s a good start—so far so good—I like that, now what comes next?
Sometimes this can be achieved simply and it is specific to the individual; it is something they do. Sometimes, more rarely perhaps, the impression stems from the whole company, and more rarely still, it is something that achieves ...
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