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An Idea A Day by David Thompson

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STRATEGY

BUMPER-STICKER STRATEGY

Jeremy Kourdi

The idea

Quick and effective communication is viewed by many as a cornerstone of modern business. In light of this, it seems natural that many organizations have developed a way of summing up the most important aspects of their business in a memorable and impressive “bumper-sticker” tagline. Notable examples of organizations that use this tactic include:

   Virgin: “Debunk the establishment, business as fun.” This statement reinforces the company’s image as rebellious, confident, and daring within the corporate ...

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