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An Idea A Day by David Thompson

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ONLINE MARKETING

GET YOUR NETIQUETTE RIGHT

Jim Blythe

THE INTERNET IS a great source of information—some say too great—and journalists have not been slow to get involved. Researching a story used to mean wearing out shoe leather and telephones getting interviews and comments from company officers. Nowadays, there is little need to go out in the cold, since most information can be gleaned from corporate websites: journalists can be safe in assuming that companies will not complain about the accuracy of the information, either.

In the absence of good information on a company website, journalists may have to look further afield, using sites such ...

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