IF A CUSTOMER sees you as professional, they will be more likely to trust you, to listen to your advice—and to buy from you.
Sometimes what can engender this respect comes through general manner and how you are with people, rather than from something that is inherently part of the sales approach. In this respect sales and service are often closely related, especially in a service business. Show signs of exemplary service and selling almost automatically becomes easier.
At a hotel in the Marriott chain …
During a recent stay of mine in a hotel the following occurred. Checking in, the ...
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