O'Reilly logo

An Idea A Day by David Thompson

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

SALES

MAKE CUSTOMERS RESPECT YOU

Patrick Forsyth

IF A CUSTOMER sees you as professional, they will be more likely to trust you, to listen to your advice—and to buy from you.

Sometimes what can engender this respect comes through general manner and how you are with people, rather than from something that is inherently part of the sales approach. In this respect sales and service are often closely related, especially in a service business. Show signs of exemplary service and selling almost automatically becomes easier.

The idea

At a hotel in the Marriott chain …

During a recent stay of mine in a hotel the following occurred. Checking in, the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required