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An Idea A Day by David Thompson

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BUSINESS SKILLS

THINK LATERALLY

Jonathan Gifford

The idea

Frans Johansson, author of The Medici Effect, writes about our inbuilt tendency to assume that the future will be like the past. Our minds (for very practical reasons) tend to create what Johansson calls “associative barriers”. Any one idea sets off an associative chain of other ideas that ...

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