AH, SPRING. AND a young man’s thoughts turn to … his garden. Yes, once again I found myself shopping around on the internet for garden stuff. And because it looked like we’d be facing a hosepipe ban that summer, I was after irrigation and water retention solutions. Oops—did I say that? I mean water butts.
I ended up on the Crocus website and, boy, do these guys know how to write well for the web. So well, in fact, that I want to devote this idea to a mini-case study of their copy.
From Crocus, a gardening website
Crocus have nailed the tone of voice and style that their ...
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