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An Idea A Day by David Thompson

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PUBLIC RELATIONS

BE HUMOROUS

Jim Blythe

HUMOR HAS ALWAYS been a good way to get people to feel positive about the organization. Many companies produce humorous advertisements, but there is no reason why PR should not also operate with a sense of fun.

Sponsorship has always been a popular tool of PR: it generates word of mouth and creates a good impression of the firm. Some firms have even managed to make sponsorship fun by backing something humorous.

The idea

Hamlet cigars have always taken a humorous approach to their promotion. The adverts were so well liked that they were released on video—no small achievement in the advertising world. When ...

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