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An Idea A Day by David Thompson

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SALES

ADOPT THE RIGHT ATTITUDE

Patrick Forsyth

SALESPEOPLE OFTEN ASK me what the key to sales success is. Would that it was so simple! Success comes not from one thing, but is largely in the details: the approach, the techniques used—and the attitude that people take to it. This is more than just the ubiquitous “positive mental attitude” beloved of many a book on how to be successful (in selling or anything else). It comprises a number of attitudes, including:

   A conscious and considered awareness of the psychology of selling and how it works. The best salespeople always seem to have a clear understanding of what they are doing and of deploying ...

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